Bringing the Festival To You
The concept for the Imagine RIT Refresh came from
visitor and student feedback. It was important to
help create an effortless experience for first time
visitors to the RIT campus and highlight the
innovation at RIT. Based on work from the last two
years, this year’s Imagine RIT website features both
desktop and mobile experiences to learn more about
the festival and plan a visit to campus.
About the Festival
There are so many things to see at Imagine RIT.
In it's 5th year, Imagine RIT is a campus-wide
festival with over 32,000 visitors showcasing the
innovative and creative spirit of RIT. The Imagine
RIT website redesign allows visitors to be actively
engaged before, during, and after the festival.
As a wide-reaching university sponsored event,
Imagine RIT has a variety of target audiences
including the Rochester community, current RIT
students, potential students,
sponsors, and companies. In the user experience
and design phases it was very important to not
alienate any major groups.